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Your Choices Already Make a Difference.
Let Your Investments Do the Same!
1.
Have you ever thought about where your money goes?
Your investments could unknowingly fund industries that harm animals, exploit the environment, and contradict your values. As someone who chooses compassion every day, why let your money do otherwise? It’s time to align your financial decisions with the principles you live by and make your investments a force for good.

You know your IQ;
You know your EQ.
But what is your AQ?
The Ahimsa Quotient (AQ) - Your Ethical Investment Guide
The Ahimsa Quotient (AQ) is your guide to ethical investing. This unique scoring system evaluates companies based on their alignment with ahimsa principles, helping you make informed, cruelty-free financial decisions.
🔸 Lower AQ scores highlight significant involvement in activities that contribute to animal cruelty.
🔸 Higher AQ scores indicate minimal or no harm towards animals, reflecting a company’s ethical alignment.

CRISIL Ltd. (AQ: 100)
The company operates exclusively in the financial services sector, providing ratings and analytics without direct links to animal exploitation or revenue derived from such practices.

Bata India Ltd. (AQ: 0)
Engaged in manufacturing and trading footwear using leather, directly involving animal exploitation.
Sample of how AQ is measured
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